"DiSC is the universal language of observable human behaviour."
– The Universal Language™ by Bonstetter, Suiter & Widrick

Originally developed by Dr. William Marston in 1928, the DiSC model identifies four core behavioral styles:
Dominance, influence, Steadiness, and Conscientiousness.

These styles represent how people respond to challenges, influence others, respond to rules, and pace their environment. Today, DiSC is used worldwide as a trusted framework for personal development, leadership growth, and team effectiveness.

The modern DiSC assessment is a psychometric self-assessment tool that reveals an individual’s natural behavioral style. First introduced in 1956 by Walter Clarke, the tool helps people better understand themselves – and those around them.

It’s widely used in hiring, coaching, conflict resolution, and leadership development.

What makes DiSC unique is its focus on observable behavior. Unlike many personality tools that rely on internal traits or values, DiSC equips individuals to identify and adapt to others’ styles in real time – even outside their organisation.

This means your people can recognize and respond to behavioral cues in meetings, negotiations, or sales conversations, regardless of whether the other person has taken the DiSC assessment. That’s a game-changer.

Being able to "read the room" and adjust communication styles on the fly builds rapport and trust faster – especially critical in sales .

That’s why we specialize not only in the traditional applications of DiSC for individual and team development, but also in its powerful role in sales enablement. Helping sales professionals tailor their pitch to match a prospect's buying style increases conversion rates and closes deals more effectively.

Our business background, combined with deep HR expertise, gives us a unique edge in helping organisations turn behavioural insight into business impact.

DISCprofiles.UK is the trading name of X-Induktion Ltd, established in 2012 by Pradeep Mohile and Zarine Jacob.

With decades of combined experience in HR, leadership development, and business strategy, we bring both passion and precision to every DiSC engagement.

We are an Authorised Partner of Wiley, the global publisher behind the Everything DiSC® suite of assessments.

John Wiley & Sons, Inc. is a leading U.S.-based publishing company that acquired Inscape Publishing , the original developer of the Everything DiSC® product line, in 2012.

Today, Wiley continues to innovate and expand the DiSC ecosystem through research-backed assessments and learning tools.

You may have noticed the lowercase "i" in DiSC® — and that’s not a mistake.

It’s a registered trademark of John Wiley & Sons, Inc., and distinguishes their official DiSC products from generic or non-validated versions in the marketplace.