“DiSC is the universal language of observable human behaviour”

 - The Universal Language^TM by Bonstetter, Suiter & Widrick

DiSC was first espoused by Dr William Marston in 1928 as a behavioural model with 4 emotional and personality traits. DiSC stands for Dominance, influence, Steadiness and Conscientiousness.

In usage today, DiSC is recognised as a self-assessment, psychometric tool, the first such tool being published in 1956 by William Clarke. It tells individuals their behavioural styles.

No! What makes DiSC different to other psychometric tools is that we can teach your people to read the behavioural styles of any people they meet outside of the organisation. This is possible because DiSC is based only on observable behaviours. So what? See next…

The ability to read the behavioural styles of people they meet in real time enables your people to adapt to their style thus increasing rapport. For salespeople especially, this means they can alter their pitch to suit the buying style of their prospect, thus increasing their chances of clinching the sale. DISC profiles UK’s emphasis on this business aspect of DiSC differentiates us in the marketplace.

DISCprofiles.UK is the trading name of X-Induktion ltd, established since 2012. Its principals are Pradeep Mohile and Zarine Jacob. DISCprofiles is the authorised partner of Wiley (see below) to sell its products in the UK.

Wiley is John Wiley & Sons inc. of the USA which bought the DiSC business of Inscape Publishing in 2012.

DiSC(r) with the lower case ‘i’ is the registered trademark of John Wiley & Sons inc.